As our name implies, we do two things well:
Increase the number of franchise units in your network no matter the size
Bring your new(er) company into the franchise industry and jump start the franchise development process.
We are a group of franchise professionals each with more than 30 years in the industry. We have personal experience as senior level executives in large, international franchise companies, as area developers, unit operators, franchise development executives, suppliers to the franchise industry and private business owners. We count our franchisee recruitment successes in the hundreds and units sold in the thousands. We love what we do and want to help you enjoy the successes we know are ahead.



















Contemplating franchising or just beginning to speak with candidates?
The franchise industry is vibrant, exciting and presents wonderful opportunities. You may be contemplating bringing your new business concept to the franchise market. But not every business idea is ‘franchise-able’. A franchise company must create and master two business models – the unit level concept and the parent company as a franchisor. Your franchise model must be as carefully crafted, funded, staffed, tested and implemented as your unit model. The most frustrating position in which you can find yourself is operating a five year old franchise company with 6 six units wondering how you got there. We can help
For companies in the early stages of franchising we ask the question: ‘Starting today, is it feasible to build a franchise system here?’ Further,
- Does the franchise agreement work for both parties?
- Is the offering properly defined and presented throughout the franchise development discipline and legal documents?
- Does the offering possess the four key components the lack of which has been the downfall of many franchisors?
- How do we build a profitable franchise company?
- When will that be achieved and how much investment capital do we need?
- When will we need more capital, what do we invest it in and where will it come from?
- Are we confident there is a viable exit strategy?
Franchise System Builders is uniquely qualified to develop and execute each of these strategies properly while bringing your vision to market. During our careers, each principal on our team has been personally responsible for the answers to these questions and the results they generate. We will create a plan with you or outline why you should pursue distribution outside the franchise industry. Let's spend a few minutes on the phone exploring your idea and current situation in more detail.

Franchise Outsourcing
You may have just begun or have over 500 units. Either way, our Franchise Outsourcing Program will streamline your sales process, reduce overhead and deliver higher quality franchise applicants ready and capable to invest. Franchise Outsourcing provides two key benefits:
First, your candidates receive the benefits of working with entrepreneurs and executives who are successful as both franchise owners and franchisors. From the very first conversation we develop a positive experience with your brand by working with candidates on a level that respects their experience and success. We know candidates make decisions based upon personal relationships not surfing web sites. We deliver committed and qualified candidates ready and able to proceed quickly to a close.
Second, every Franchise System Builders member knows from experience how costly it becomes when a franchise is sold to the wrong candidate. When we say ‘We won’t forward a candidate that we would not accept in our franchise’, we mean it. When we say discovery day is the final approval day, we mean that too.
Here is how it works:
We participate with your marketing department or supplier to create the lead generation strategy.
We work with each lead generated preparing those qualified to attend Discovery Day. We will bring you only individuals who:
- We would accept in our franchise company
- Are great matches to your profile
- Have completed an in-depth review of your company's Journey
- Have completed an in depth review of your FDD
- Have validated with your franchise owners
- Have presented a formal application and fully supported personal financial statement
- Have decided to invest in your offering and are attending discovery day as a final 'corporate culture check'
Upon execution of a franchise agreement and payment of the franchise fee, you pay Franchise System Builders a commission. We do not accept competitive concepts and do not redirect leads away from your brand.
Let's spend a few minutes on the phone discussing how our Franchise Outsourcing Program is different from typical strategies available in the market.
What we do before you spend marketing dollars…Your Offering
When asked 'What is your offering?' most franchisors think of their Franchise Disclosure Document. They don't think about their 'offering' the same way franchise investors seek to learn about the opportunity.
Franchise System Builders believe your 'Offering' is a comprehensive process beginning at the point of introduction and lasting until the close. It must all work together like members of a symphony. The message must be Grand, Clear, Repeated and Supported.
Step One in the Franchise Outsourcing Program is a review of your offering through the eyes of a candidate, not a franchise executive. We then craft a unique sales process we use with your candidates including:
The Journey – Establishing credibility and leadership
- How did we get to today?
- What is our expertise in the business model?
- Why should you trust us?
- Why should you be excited?
- Outline the Mutual Discovery Process
The FDD – Building excitement and enthusiasm
- How successful are we?
- What is the investment?
- How do we work together?
- (We also ensure the company is compliant, has approved deliverables, agreements, addendums and exhibits are complimentary and supporting documentation is properly organized and maintained).
Validation – Unveiling success and explaining failure
- Managing the process for both candidate and franchise owners
- Managing the story of dramatic success and failure
- Managing when no validation is available
Discovery Day – Getting comfortable with your new family
- Host, summarize and listen
- Confirm we are on the same wavelength
- Plan the relationship
Closing – Formalizing our common goals
- Execution and payment
- Congratulations and welcome
- Beginning the launch process
Step Two of the Franchise Outsourcing Program continues with a review of company operations as viewed by a potential franchise investor to ensure your compelling story can be effectively delivered. In particular we evaluate:
Marketing – It is what franchise investors buy
- How do we manage local, regional and national campaigns?
- Do franchise owners respect them as productive?
- What are the unit level costs?
Launch Program – Preparing to go to market
- How many units have we opened?
- What is our documented process?
- Is the staffed skilled where needed?
- What are the near term results?
Support – Real leadership and skill
- There is only one topic. Everything else is a strategy.
- How do we execute local marketing, on-site sales, product sourcing, staffing, troubleshooting, real estate, technology, administration?
Let's talk about your offering, our deliverables and estimated costs in more detail.

Symbiotic Growth
As we work with clients we are repeatedly reminded that a strong foundation leads to dramatic growth of the brand, the network and the franchise company. Regardless of the brand or business, every franchise owner and franchisor is more stable, powerful and stronger together than apart. It is the franchisor's job to drive and guide that growth. And you need a plan.
We help franchise executives build brands, companies and successful chains based upon performance.
Performance Tracking – Anything I can do YOU can do better
- How do we evaluate unit performance?
- How do we manage performance groups?
- How do we translate Support into Performance?
Financial reporting – How we keep score
- Corporate financials
- Company owned unit financials
- Franchise owner financials
Corporate Planning – How we get where we want to go
- Not a budget
- Everyone involved
- Reviewed often
Let’s talk about ensuring that your franchise company drives results that have value.

Resales
Maybe more than anything else, franchising is about people and families and life situations. As a result even the highest performing companies experience changes among the ranks of its franchise owners. We know this through personal experience.
We also know that working with a franchise owner choosing to sell their unit requires a skill set that only comes with experience. Valuation, asking price, terms and timing are each delicate issues that must be conquered while serving the best interest of all parties.
In addition, our affiliated company Franchise Resales specializes in the marketing of existing units. Typically our commission is paid by the seller not the franchise company.
Let’s talk more about your need for an effective and efficient franchise resale program.

